Give Your Community a Giant Hug With Huggies Snug and Dry Ultra! #UltraHug

We’re blessed to live in a gorgeous rural community, surrounded by fertile soil, farmlands, orchards, lakes and woodlands. The changing seasons here can often give the landscape a fairytale quality, as new life coils from the ground, nurtured by spectacular lightning and thunderstorms, then transforms into a lush dark green Eden, faded around the edges with the white-hot gaze of summer, then swirls into the glorious wind-swept colorburst of fall and finally the land lays down beneath a cloak of glittering snow for a much-needed nap.

The surreal fairyland impression is often strongest right now, in the springtime, as puffed white clouds drift by in robin’s egg blue skies, the grass grows long and soft and the delicate pink petals of fruit trees twirl to the ground, get caught on eddies of wind and dance merrily past. Baby birds are hatching, bunnies are venturing out into the sunlight, and long slumbering bulbs and seeds are pushing their way out of the warming soil.


It can be easy to forget, among all this abundance, how very many families are struggling and suffering. Food is one of the basic human needs and I’m always baffled when I here arguments against helping those in need. Even just from a selfish point of view, it’s hard for anyone going hungry to be a productive member of society. It follows that making sure everyone has enough to eat will only benefit society as a whole.  I also very much believe it’s better, when possible to teach people how to produce and procure their own resources. Apparently it was the Spanish philosopher Maimonides who first said “Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime.”

In my community, we have an initiative that attempts to do just that, by providing free plants, seeds and information to help low-income families grow their own vegetable gardens. These are handed out at food pantries and churches throughout our city to anyone who needs them. This can be such a vital skill that can truly change lives. Also, in a world where it’s become cheaper to eat empty-calorie-filled fast food or junk food, it can be a fantastic way for families to acquire fresh produce and for children to learn to love nutritious foods.

Without this sort of knowledge, love of the land and the things that can be nurtured from it, I worry about the future world my babies and yours are facing. Will it be stripped of that elusive yet vital sense of awe and wonder?

That’s why I’m nominating our community initiative in the Huggies #UltraHug contest! Do you have a community project that is near and dear to your heart? You can enter too! From April 20th until June 25th, Huggies will be accepting all selfies of you and your baby with the hashtag #UltraHug, and featuring them in a collage on the campaign landing page. On July 6th, voting will begin to narrow down the 20 finalists to 10 winners who will win a $2,000 grant from Huggies for their nominated community initiative.

How do you enter? First, take a selfie of you and your baby and upload that selfie to Twitter or Instagram. Make sure to use the hashtag #UltraHug, In your post, make sure to include a text nomination (approximately 100 – 120 characters) including a name and/or identifying description of a community project in the US, which you would like to nominate.

If you do enter, I’d love to see your selfies and hear about the program you choose to nominate.



I’d also encourage you to check out Huggies Snug & Dry Ultra Diapers, which offer long-lasting leakage protection you can count on, so you can focus on all of your baby’s daily adventures. The range of sizes fit babies from newborn to 35 lbs. Only Huggies Snug & Dry Ultra Diapers have a new, unique quilted liner to lock away wetness better.

They have a conforming, gap-free fit to keep your active baby dry throughout the day The trusted Leak Lock® System has quick-absorbing layers for up to 12 hours of protection. That way, if you’re out working in the garden, or getting lost on a magical adventure with your baby in the woods, you’ll have plenty of time to head back to civilzation before the next diaper change!