Hasbro, MLP, My Little Pony, Snapchat, filters, kids, family, toys, back to school, friendship, movies, cartoons, International Day of Friendship

Celebrating International Day of Friendship With My Little Pony

We are multi-generational My Little Pony fans here at the Yam. Today I have tons of exciting news to share with you about the ponyverse! Check out the two sweet videos below, plus info on a limited edition Snapchat filter, new toy collection and the upcoming movie.

In collaboration with digital media company SoulPancake, Hasbro released a video online today titled ‘Friendship Across the Globe,’ which highlights people of diverse ages and backgrounds around the world retelling the moments they realized they’d made a friend for life and what makes their friend so special to them. In the video, viewers are invited to explore how friendship is something unique that we each experience through our own distinct lenses.

In addition to the SoulPancake collaboration, Hasbro is thrilled to be presenting its first brand anthem for MY LITTLE PONY, created in collaboration with Grey New York titled, ‘Through the Eyes of a Friend,’ a unique social experiment that invited parents to hear how their child was doing in school; and surprised them with a report card from their child’s best friend. In this piece, parents are captivated by the true and honest perspective that these children have about their friends, and how important they are to one another.

“Friendship transcends age, gender, geography and background,” said Tyla Bucher, VP Franchise Lead, My Little Pony, Hasbro. “As we work to celebrate friendship across every aspect of the MY LITTLE PONY brand, we’re proud to continue to support and celebrate the International Day of Friendship. We hope this program brings people together as they are reminded of how special and important friendship is to everyone around the globe.”

Launching on July 30th in the U.S., Hasbro will support a weeklong custom Snapchat Lens that brings the Mane 6 right to the Snapchat community. Lenses offer Snapchatters the ability to apply real-time effects and sounds to their selfies – the Mane 6 will become part of the communication on Snapchat in an interactive, fun, and personal way. In this case, Hasbro is supporting an interactive World Lens – when users flip their camera away from their face to the rear-facing lens, the Ponies’ homeland of Equestria appears. Users can move their camera around to see their favorite characters brought to life on their device.

Giving fans even more reasons to celebrate the International Day of Friendship, Hasbro will release its new line MY LITTLE PONY toys that day. Inspired by characters and adventures from Lionsgate’s upcoming MY LITTLE PONY: THE MOVIE, the new line of toys and figures features the beloved Mane Six as well as new characters. In MY LITTLE PONY: THE MOVIE, a new dark force threatens Ponyville, and the Mane Six – Twilight Sparkle, Applejack, Rainbow Dash, Pinkie Pie, Fluttershy, and Rarity – embark on an unforgettable journey beyond Equestria where they meet new friends and exciting challenges on a quest to use the magic of friendship and save their home. The film opens in theaters on October 6 and features an all-star cast with Emily Blunt, Kristin Chenoweth, Liev Schreiber, Michael Peña, Taye Diggs, Uzo Aduba, and Zoe Saldana, and Sia who also performs an original song for the movie.