Be More Human. #BeMoreHuman

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Be More Human

Be More Human. That’s the simple message in Reebok’s new brand campaign, the campaign launched on January 28th, and was highlighted by a Super Bowl TV spot with their new ad, Reebok “Freak Show” Super Bowl Ad 2015.

Reebok’s mission is to help every individual realize their full potential in the mental, physical and social aspects of their lives, by encouraging a fitness-focused life, and creating the products to perform in the toughest environments and activities.

Reebok has created a fun test you can take to find out your current level of humanity. It actually poses some hard questions that made me ponder. My results were 77% Human, making me a Brain Buff. The details of my results are listed below. Check those out and then go Take the HUMAN SCORE test from Reebok

I’d love to hear what your results were!

Brain Buff

  • About the Brain Buff

Hey Brain Buff, you make for a pretty great human specimen. Brain Buffs do more than keep their bodies fit – they actively work to keep their minds sharp. With their curious nature and insatiable hunger for knowledge, they’re always on the go. For Brain Buffs, there is pretty much no end to self-improvement. There is always room upstairs to add more theories, ideas and wisdom. They make it a point to regularly challenge themselves to think big thoughts way outside the box. And they are rigorous thinkers inclined to do their own research and ask questions rather than take information at face value. Smarty-pants Brain Buffs use all their intellectual gifts to help reach their fullest human potential.


The Brain Buff’s relentless pursuit for self-improvement spills over to their physical being as well. To keep mind or body idle would be a sin in their eyes. Moreover, they likely recognize that the mind and body are inextricably linked. Plato may have been channeling his inner Brain Buff when he philosophized, “To succeed in life, man was given two means: educational and physical activity. Not separately, one for the soul and the other for the body, but for the two together. With these two means, man can attain perfection.” Now, if we can only get Brain Buffs to help spread this philosophy, the world will be one step closer to perfection, too.

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